Now, with locations of Reunion both in Hollywood and Venice, along with NeueHouse Bradbury’s Wyman Bar in downtown, Goss says, “You get this east-west value proposition for the member base and you get some familiarity.” Inside Reunion Hollywood. “LA is so challenging for creatives to get from one side of town to the other,” Goss says. The dual locations of Reunion play into this goal of a relaxed, communal feel. Robert Marchetti, who heads bar and restaurants globally for NeueHouse, says he imagined Reunion as “the never-ending summer holiday of our dreams.” “It’s a very communal style of eating, which just fits with the way creatives want to hang out and not sit down in a very stuffy, fine dining, white tablecloth-type environment,” says Goss. To achieve their vision, the NeueHouse team has settled on coastal Italian as both an aesthetic and cuisine. Opening the restaurant space to the public was a no-brainer for Jon Goss, the chief brand and marketing officer of NeueHouse, who envisions Reunion as a regular gathering place for members and non-members alike. It’s an unusual proposition for a members-only club, but a sign of their evolving mission. With their first major restaurant project, the NeueHouse team aims to create a sort of third space for creatives in LA - a place without any large barrier to entry (financial or otherwise) where a diverse group of people can come together and interact. The first location of Reunion, at NeueHouse Venice Beach, opened in March, serving plenty of seafood and pasta dishes along with bright, breezy cocktails, all set to a relaxed, coastal atmosphere. On May 16th, coworking space and social club NeueHouse will debut its new twin-concept restaurant Reunion - a 5,300-square-foot space on the NeueHouse Hollywood’s outdoor terrace.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |